Little-known company, Turo serves up luxury for less for Australians (2024)

I decided to escape Sydney's woeful winter washout and take my family to see the Daintree Rainforest and Great Barrier Reef for a spontaneous 'once in a lifetime' holiday.

After all, nothing screams adventure like winding through thick forests on the lookout for cassowaries, cruising past rivers hoping for a glimpse of a giant croc, or gazing out at the turquoise waters of the coral sea imagining the colourful world below.

But as lovely as that all sounds, anyone with small kids - mine are five and ten - knows holidays aren't quite... that... easy.

In fact, even as an avid adventurer and experienced traveller I can admit that heading away with children can be daunting.

Navigating public transport after a long plane ride can definitely tickle a parent's last nerve - especially if they also happen to be playing the packhorse.

And the idea of walking through an airport, crossing the car park and waiting while a hire car company clerk slowly works their way through a long line of customers can make endless weekends of rain at home seem appealing by comparison.

I have never taken the kids to North Queensland, despite having a soft spot for Cairns - simply because everything is too far away and hiring a car never felt like the right fit.

Then Turo reached out and explained how easy they can make the transition from getting off the plane to behind the wheel.

I used Turo to rent this Porsche for a recent holiday to North Queensland

The interaction with the car's owner, which included being picked up and dropped off at the airport, made it feel like borrowing a friend's car

Their unique model also allows customers to pick a car that suits them best - instead of just booking a generic 'small, medium, large' car at a traditional hire company and hoping for the best.

I opted for a Porsche Macan - I love that there are higher-end options which can elevate the holiday experience. Must-see attractions are spread out in North Queensland as they are in much of Australia, so given we were to spend a lot of time in the car I figured it would be the best fit for our family.

Our host picked us up at Cairns Airport. They had been keeping an eye on our flight, which was delayed, so we wouldn't have to wait around once we landed.

This was a relief for me as I was once delayed and then missed the local car hire dealer's opening hours. This left me stranded at the airport by myself alongside other disgruntled customers.

He then parked around the corner, showed me all of the buttons and features of his 2016 ride, took a few photos to capture its condition, then sent me on my way.

The whole process - from pick-up to take-off - took less than five minutes. And that included some great local tips for our stay.

The car had been freshly detailed, and felt much more cared-for than any hire cars I've ever driven.

And the price for three days - Saturday afternoon to Tuesday afternoon - was competitive at $868 with extras included. The base fee was $594.

The extras werea $50 fee for a child seat, top-tier insurance cover for the three days worth $169, and a delivery fee of $50, which meant the host would pick us up from the airport and drop us off again days later.

There was also a 'trip fee' of $16.04 and GST of $18.53.

Because we had a car - especially one with generous kilometres included - we were able to drive between Cairns and Cape Tribulation

This gave us greater flexibility to see what the region had to offer

A very generous 900km allowance was included - of which we used just 300km. We took the tourist drives, weaving our way from Cairns to Kuranda, over the grasslands to Port Douglas and further north to the Daintree River.

Having a car on hand for our trip meant we could make impromptu stops on the way - like the beautiful butterfly farm at Kuranda - and at a crocodile cruise on the Daintree River.

And it also took the stress of 'do we have enough snacks?' and mental load of 'have I packed everything the kids need today?' away, meaning I could also enjoy our 'summer in winter' getaway.

If we had gone without a car we would have had to stay in Cairns the whole time and do day trips to each destination which can be exhausting for everyone and also limits spontaneous opportunities.

We wouldn't have been able to head out to the Quicksilver Reef experience off Port Douglas where we were able to go snorkelling and head out on a semi-sub to see ocean creatures up close.

We wouldn't have had the opportunity to take off for a helicopter tour over the extraordinary outer reef.

We wouldn't have made it up as far as the Daintree River - and one of the wettest spots in Australia - to see the impressive local reptiles sunning themselves on the river bank.

And we likely wouldn't have been able to take winding roads through the rainforest where we saw bright blue butterflies on the way to the tropical tablelands.

The car was comfortable and I was given a rundown of its features by its owner

My host, Zoltan, has had his car on the platform for a few years and was very helpful - even heading to the airport early on the return day when I decided we should give ourselves some extra time before the flight.

It felt more like borrowing a car from a friend than hiring something which also made me stress less throughout the whole experience.

Turo Australia's VP and Managing Director Tim Rossanis told FEMAIL they have more than 1500 models available with everything fromluxury sports cars, electric vehicles and family friendly rides.

Being able to offer luxury cars sets Turo, the world's largest car sharing marketplace, apart from similar offerings.

'We offer a maximum vehicle value of $200,000 AUD giving guests access to more luxurious and unique vehicles,' he said.

'Our competitors only offer a maximum vehicle value up to $60,000 and focus more on functional use cases where you need a car for a few hours or a day.'

'That's not to say we don't offer daily drivers, we absolutely do. But the beauty of our range is that we can offer substantially more diversity,' he added.

For people on a tighter budget or who don't really want to travel in a luxury vehicle there are other more affordable options.

They can hire a Kia Picanto for $195, Mazda 3 for $287 (not including the kid's seat or insurance), a Mitsubishi ASX for $345.

I have never flown to the start of a road trip with my children - because I have often been left disappointed by the car hire process

We were able to take the scenic route which included fun winding roads and beautiful scenery

For big groups there are also extra large options including a $433 7-seater Mitsubishi Outlander and there are of course Teslas and hybrid vehicles available as well.

Because the range of cars differ from each town or city customers should head to the Turo app to see what's on offer and when.

It could even help influence their holiday.

In Sydney there's everything from Corollas to Late-model Land Rovers, Porsches, Bentleys and BMWs available.

In Melbourne the luxury tastes include Mustangs, Maserati's and Jaguars, while Perth drivers can arrive in style in G-Wagons, Teslas and Audi's.

Turo's deluxe range is only available to drivers over 25 and the super deluxe are on offer to those over 30.

I rock around in a Toyota Corolla at home - but love hopping behind the wheel of something new - and think jumping in a luxury car on holiday definitely added to the overall experience.

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Little-known company, Turo serves up luxury for less for Australians (2024)

FAQs

What is Turo in Australia? ›

Car hire near you | Turo Australia. Enter a location and date and browse thousands of cars shared by local hosts. Book on the Turo app or online, choose a protection plan, and say hi to your host! Cancel for free up to 24 hours before your trip.

What was Turo formerly known as? ›

San Francisco-based Turo, originally known as RelayRides, was founded in 2009. They rebranded as Turo in 2015, but they continue to evolve, including a recent June 2024 update that puts the site's unique mix of vehicles available for rent at the forefront.

Who is Turo biggest competitor? ›

Seven of the most popular Turo alternatives include Zipcar, Getaround, Uber Rent, Hagerty DriveShare, GIG Car Share, Enterprise CarShare, and FINN. Whether you want to drive a classic, drop your rental off at a separate location, or rent long-term, these best alternatives can help you get from Point A to B.

Why is Turo not approved? ›

Turo has the right to decline your trip request and remove you from the platform because of your criminal background, driving record, or any other reason. If we've denied you access to Turo, find out whether you can resolve your problem booking a car.

How exactly does Turo work? ›

Turo is a peer-to-peer car-sharing marketplace that lets car owners and enthusiasts rent their vehicles to others around the globe. The Turo marketplace, often called “the Airbnb of cars,” is an alternative to renting from a vehicle rental agency at an airport or anywhere you travel or need a vehicle.

When did Turo start in Australia? ›

Turo launched in Australia in November 2022. Established in Boston in 2010, the company was initially known as RelayRides.

What's the oldest your car can be for Turo? ›

Vehicle condition

Your vehicle can't be more than 12 years old, with exceptions made for classic or specialty vehicles. As your vehicle ages, you must maintain your vehicle and continue to meet our maintenance and safety standards.

Who bought Turo? ›

In July 2019, the American holding company IAC invested $250 million in Turo, a deal that valued the company at more than $1 billion. As of March 2024, the site had 360,000 active listings.

How much does Turo take from Host? ›

How much does Turo take from my fees? While Turo does take 15% to 40% of the rental cost, that cut covers insurance for your vehicle and advertising on the site, which gets you customers. Is my car eligible for Turo? To list your car for rental, your vehicle's model year must be within the past 12 years.

What is the most popular city on Turo? ›

As Turo's largest market four years and counting, Los Angeles still reigns supreme as the hottest place to cash in on your car.

Are people making money off Turo? ›

Overall, becoming a Turo host can be a great way to make some extra money. With the right car and the right location, you can easily make hundreds or even thousands of dollars per month.

What is the legal name of Turo? ›

Turo Inc. (“Turo”, “we”, or “us”), provides an online car sharing platform that connects vehicle owners with travelers and locals seeking to book those vehicles.

Why can't I drive with Turo? ›

You must present your host with a license that's valid for a Turo trip. Turo doesn't allow, and your host can't accept, an expired license, an altered license, is conditional, probational, provisional, or restricted. Hosts also can't accept learner's permits.

Can someone else drive a Turo car? ›

Yes, multiple guests can drive the car you book on Turo, as long as they are all approved to drive. The primary driver (whoever booked the car) can add additional drivers with no fees or additional charges. Only the primary driver can request to add drivers; Turo hosts cannot do it for you.

What app is better than Turo? ›

Top Turo Alternatives – with Pros & Cons
S.No.Apps Like TuroRating
1.Get Around3.5
2.Zipcar4.1
3.Uber Rentals4.6
4.Lyft Rentals3.8
6 more rows
Mar 12, 2024

What countries use Turo? ›

Turo is the world's largest car sharing marketplace, where you can book the perfect car for wherever you're going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France.

Does Australia have rental cars? ›

There are many options for car hire in Australia, and most car rental companies have depots within the major cities such as Melbourne, Sydney and Brisbane.

How do I contact Turo Australia? ›

Hosts and guests (or their complaint representative) may make a complaint either by calling Turo Australia at 1800 959 374 or by emailing aus-claims@turo.com.

How do Turo make money? ›

How Turo makes money - the commission model. Turo's business model is simple to understand. The platform charges a commission fee whenever a car is rented on their marketplace. For instance, let's suppose you want to rent out the Jeep Wrangler Unlimited 2021 for an adventure.

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